Discover a Proven System to Turn Total Strangers into Raving Fans... So You Can Generate More Qualified Leads in Less Time and With Far Less Effort

Sunday, May 20, 2012
SAN FRANCISCO, CA

Dear Friend,

Kindergarteners are masters at it.

(You probably were back then, too.)

But now that you're a business owner... turning strangers into friends is incredibly difficult.

In fact... convincing total strangers to buy something is the single hardest thing you have to do.

Prospects are busier and more skeptical than ever. They think very carefully about where to invest their limited resources – and face a mind-boggling array of choices.

If you spend most of your time trying to hunt down new business, you're not alone. Most business owners find themselves in the same frustrating predicament.

You might even be sacrificing the time you should be spending nurturing more profitable relationships.

That's why you need the 7-Step Action Plan: How to Write an Online Guerrilla Marketing Plan That Converts Your Suspects into Raving Fans.

This powerful course delivers a time-proven system for turning total strangers into raving fans of your business.

Best of all? Much of the work can be put on autopilot, freeing your time for more productive and profitable activities.

The Key to Success Is a Longtime Parenting Guideline

Hi, I'm Alex Mandossian, Founder and CEO of Heritage House Companies and one of the top online traffic conversion specialists in the world.

I have the privilege of working with some of the biggest names in business, including Dale Carnegie Training, NYU, 1ShoppingCart Corp., Mutuals.com, Pinnacle Care, Strategic Coach, Trim Spa, Peak Potentials and many others.

I've hosted teleseminars with many of the world's top thought leaders, such as Mark Victor Hansen, Jack Canfield, Stephen Covey, Les Brown, David Allen, Vic Conant, Brian Tracy, David Bach, Harvey Mackay, Robert Cialdini, Harv Eker, Bobbi De Porter, Michael Masterson, Joe Vitale, Gay and Katie Hendricks, and Bob Proctor.

And since 1991, I've generated over $300 million in sales and profits for my clients and partners via "electronic marketing" media such as TV Infomercials, online catalogs, 24-hour recorded messages, voice/fax broadcasting, Teleseminars, Webinars, Podcasts and Internet Marketing.

But in 2000, the year I started my current business, my track record was much less impressive.

In fact, I generated only a modest five-figure income that year. And my mailing list consisted of only a few thousand names – microscopic compared to many big-name Internet marketers back then.

But here's a little secret.

Just like when you're parenting a child, the most important rule when building an opt-in mailing list is ...

... Quality is more important than quantity.

The size of your list isn't what dictates your success. It's the quality of the relationships you build.

And if there's one thing I'm good at... it's building relationships, especially online.

I systematically fine-tuned my process for interacting with customers at every stage of the marketing relationship. And generated a six-figure income the next year... with just one web site... and with fewer than 100 web site visitors a day.

Now I do it with multiple web sites.

The end result? My annual revenue is 500% greater than it was a decade ago... and my list has grown 800%.

Even more important... I'm envied in the marketing world for having incredibly loyal fans. Not only do they become customers for life... they voluntarily become evangelists, helping spread the word about my work, events and products.

I've taught my lead-generation process to thousands of business owners around the world... in literally hundreds of industries. Now I'd like to share my secrets with you.

In the 7-Step Action Plan, you'll discover my most powerful and effective strategies for generating leads – quickly and with far less effort.

Find Qualified Leads Without Spending a Fortune on Marketing

The importance of the quality of a marketing relationship is something I learned early from my friend and mentor, Jay Conrad Levinson.

The father of Guerilla Marketing, Jay led the charge in showing entrepreneurs how to use their time and creativity to outthink, out-prospect and outsell corporate giants.
He's been teaching these small business marketing strategies since the ‘80s and has millions of books published in more than 38 languages.

Jay teaches that marketing is warfare. You're in a battle for customers' minds and wallets. And there are only two ways you can win:

Option #1:

Throw millions of dollars at your prospective clients and outspend your competitors.

But unless your company is a corporate giant like Proctor & Gamble, this approach is completely unrealistic.

Option #2:

Use your limited resources in creative, powerful ways to outmaneuver others to capture sales and customers. You have to approach the entire process from an unconventional angle... and evaluate the potential return on investment of every minute and dollar you spend on marketing.

In other words... think like a guerrilla.

According to Jay, I've done more Guerrilla Marketing plans than anyone else on Earth. I've walked more than 3,000 business owners through this process during one-on-one consultations and have taught well over another 8,000 entrepreneurs this process in group training calls.  

The 7-Step Action Plan applies the Guerrilla Marketing planning process to lead generation, because it's the hardest and most time-consuming task you're responsible for.

You get proven strategies for generating leads...

• More effectively... so you get the "fresh blood" your business needs.
• More quickly... so you don't have to spend all of your marketing time engaged in this low-return work. Instead, you can divert some of the hours you use on lead generation to more profitable activities.
• More affordably... so you can invest more of your marketing budget to strengthening your relationship with people who are further along the Customer Continuum (which I explain in Section 1 of the 7-Step Action Plan).

Apply This Time-Tested Lead-Generation Plan to ANY Industry

The principles shared in the 7-Step Action Plan are the foundation for every project that I work on – my own included. I can confidently say that the process I teach in this course played a key role in helping me turn my 2000 annual income into an hourly income by 2006.

After helping thousands of entrepreneurs use this 7-step process to create their own Guerrilla Marketing plans, I assure you – this system can be applied to any marketing initiative under the sun.

Information marketers, non-profit associations, appliance repair shops, consultants, fitness trainers, life coaches, beauticians, restaurant owners, real estate brokers, financial advisors, hypnotherapists, chiropractors, painters ...

... Speakers, architects, horse trainers, writers, graphic designers, auto dealers, plumbers, building contractors, landscape architects, lawn care services, insurance professionals and nearly every other business you can imagine can use this process.

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Create Effective Marketing Plans for
Every Marketing Campaign and Conversation

The 7-step planning process you'll discover in this practical course can be applied to create easy-to-implement Guerrilla Marketing plans for any product, service, event or undertaking you choose.

TIP:	As you'll learn in the 7-Step Action Plan, I recommend creating a separate Guerrilla Marketing plan for every marketing initiative and conversation you have... rather than relying on one plan for your entire business.

Whether you want to:

• Generate more leads
• Persuade more prospects to buy the first time
• Get one-time buyers to become repeat customers
• Generate more referral business from your existing fan base

... the 7-Step Action Plan will help you map out the best path to achieve your marketing goals – quickly, steadily and affordably. It's an investment that will continue to pay dividends for the rest of your life.

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Use These 10 Top Marketing Lessons and Ideas to Generate More Leads

7-Step Action Plan is jam-packed with practical tips and strategies for converting strangers into fans. Take a look at what you'll learn...

1. 3 benefits to use in your marketing copy to dramatically increase your opt-in rate and improve the quality of your leads

2. The revolutionary way to define prospects and customers(This is not how most marketers define these two categories... but doing so will completely shift how you view your marketing strategy and increase your profits as a result)

3. The 2 most important things to do first if you want to convert complete strangers into legitimate, qualified prospects

4. The counterintuitive way to build an opt-in list that will strengthen your relationship with prospects and customers (bonus: you'll also improve your marketing copy and easily overcome objections)

5. 8 time-tested strategies for grabbing more mindshare of your prospects

6. The #1 place to do research about your prospects and customers – I'll even show you where to find a free tool to dig up all the information you need to get started

7. 3 proven and completely ethical ways to capture visitors' contact information, grab attention and convince them to start a relationship with you (check out the 6 real-life examples to inspire your own marketing process)

8. The 2 reasons customers will always lie to you... and the 3 people who will give you the unvarnished truth about what the market thinks about your products and services

9. The "Filet Mignon" treatment – and which customers really deserve it (If you've ever been annoyed by your cable or phone company giving their best deals to new customers... you MUST read this)

10. Why newsletters make terrible opt-in offers (Not only will fewer people sign up for your list... they are bad for YOU, too.)

Sound like a lot? This is just the tip of the iceberg. Click here to read even more...

Yes, Alex! I'm Ready to Start »

Which of These 7 Business Challenges Do You Want to Solve?

The 7-Step Action Plan delivers the insights and action steps you need to unravel the biggest business challenges that trip up most entrepreneurs.

	Avoid the "Feast or Famine" Scenario where you either are so deluged with work that you have to sacrifice family time, personal time and even sleep to meet your commitment... or you end up with so little work that you'll snatch any job at any price just to bring some cash in the door. Put the 7-Step Action Plan to work... and your marketing system will pump out a steady stream of interested prospects like a Texas oil well.
	Convert more prospects into paying customers. Trying to pressure strangers into buying is as desperate at proposing marriage 10 minutes after meeting someone at a bar. The results are the same too – a big fat no! The 7-Step Action Plan reveals the key mistake most business owners make... and the right way to approach total strangers so they remain open and engaged.
	Know exactly which marketing tools to use. Social media, publicity, display ads, postcards, telemarketing, email marketing, pay-per-click advertising, email, teleseminars, banner ads – it's hard to know which marketing tools you should use and when. The 7-Step Action Plan removes the guesswork from the lead-generation process by showing you which tools are most reliable – and the most important ones to use first.
	Stand out from the crowd. One way that Guerrilla Marketers outmaneuver bigger competitors is by staking a claim on customers' mindshare the way settlers used to stake a land claim. The 7-Step Action Plan shows you how to position yourself to dominate a narrow, but incredibly deep, portion of your market.
	Set your marketing budget. Most companies either don't invest adequate resources to generate the results they want... or spend more money than their marketing efforts produce. As a small-business owner, you can't afford either scenario. The 7-Step Action Plan shows you two easy calculations that provide all of the necessary data you need to make educated decisions when building marketing budgets.
	Identify what your customers want to pay for. If prospects don't want what you're selling – even if you know without a doubt that your product or service will help them – you won't make a sale. The 7-Step Action Plan shows you the online guerrilla research technique that will help you produce hit after hit by revealing what your customers need, want... and will pay for!
	Increase your revenue. Because you'll be generating the leads you need in less time, you'll have more hours to devote to marketing to your most profitable clients. You'll also have more time free to develop products or deliver your services – which means more money in your pocket.

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Get 4 Handy Tools to Easily Create a Steady Stream of Qualified Leads

When you sign up for access to the 7-Step Action Plan, you'll receive:

• 6-part Audio e-Book... more than 58 minutes of rock-solid content you can use to convert more strangers into raving fans. Listen to these informative audio chapters online... or download the mp3 files directly to your computer, so you can load them onto your iPod or favorite portable media player.

• 58-Page Enhanced Transcript. Don't worry about needing to take notes – we've done the work for you. This professional transcript captures every word of the audio e-book in an easy-to-read format.

But that's not all.

The title of this course includes "action" for a reason. I could have called it the "7 Steps to Developing a Guerrilla Marketing Plan." But the gold comes from taking action on what you've learned.

I don't want you just to know what to do. I want you to DO it! Action is how you transform your purchase from a cost into an investment.

That's why you also receive:

• Your Personal Action Plan Checklist. Use this handy form to keep yourself on task in putting the 18 specific actions covered in the 7-Step Action Plan to work in your business. Rather than ending up with a bunch of ideas to try "someday," you'll have a clear-cut, step-by-step plan to create a system for generating more leads for your business.

• Action Worksheet... 16 powerful questions designed to help you quickly apply this information to your business. These are the same questions I used when coaching clients at $1,200 an hour.

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Order Today to Claim $1,500 in Bonus Gifts

To help you get even more from your investment, you'll also receive these bonus gifts:

• My Private List of Recommended Resources. These time-saving resources are often overlooked by even the savviest Internet Marketers. Discover the tools I use in my own business to maximize my productivity. New time-saving tools are introduced month after month! ($Priceless$)

• Value Per Visitor Calculator. This powerful Excel™ spreadsheet gives you the best combinations for price points, conversion rates and pay-per click exposures to make your profits soar! (A $1,500 Value)

• My Private Vendor List. You need a team to maximize your company's potential... and I've done the research for you. Get access to my private "vendor network" of webmasters, transcriptionists, fulfillment houses, graphic artists, audio editors and virtually every other "outsourcing" partner you can think of... alphabetically listed! ($Priceless$)

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Recoup Your Investment With As Little As One Additional Sale

Haven't you had days where you'd give your right arm to know the magic formula for filling your pipeline full of qualified leads?

The good news is that you don't have to give up a limb to get access to this powerful 7-step system (though you might be so grateful after discovering these secrets that you'd give me your firstborn child ☺).

Clients gladly paid me up to $1,200 an hour to walk them through the hour-long process of creating their GM plan for lead generation.

Today, I no longer have the time to offer one-on-one consultations. But you can still get access to this proven system... at a fraction of the cost.

For the entire program – the 1-hour downloadable audio, 58-page professional transcript, action plan checklist and 16-question virtual coaching guide – you'll invest a mere $47.

That's an investment you'll recoup easily by landing even one more client... or by saving a few hours simply by learning what tactics to use (and which to avoid).

When you stop to consider ...

How much money you're wasting on lead generation campaigns that don't work ...

How much time you're spending (at $50, $95, $150 or more an hour) pursuing leads that refuse to buy from you ...

How much more money you would earn if you increase the number of qualified leads you generate by even 10 percent ...

... you'll see that recouping your investment in the 7-Step Action Plan will be a breeze.  Depending on what you're promoting, it could take as little as a single additional sale to make this one of the smartest investments you've ever made.

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And to make your decision to order this powerful course completely risk-free ...

Your Investment Is Protected by My 30-Day Unconditional
Money-Back Satisfaction Guarantee

Give the 7-Step Action Plan a fair try. If you don't agree that the 7-step process will help you more easily, reliably and affordably turn total strangers into raving fans, contact my office at www.AlexHelpDesk.com within 30 days of your purchase. Your investment will be refunded with no further questions asked... and no commitments, obligations or expectations on my part.

Give Me Access »

Discover the Faster, Easier, More Predictable Way to Generate
Qualified Leads for Your Business

If you haven't yet taken me up on the invitation to check out the 7-Step Action Plan for yourself... you may be thinking that you can't afford $47 or an hour to go through this program.

But I guarantee this: You are wasting that much time and money every month – if not every week – because of inefficient lead-generation efforts.

Listen, finding new customers doesn't have to be difficult, time-consuming or frustrating.

And with the 7-Step Action Plan... it won't be! I've done the work for you and tested this approach with more than 11,000 other business owners.

Plus, the 7-Step Action Plan is like getting two courses in one. In addition to learning a proven strategy for turning strangers into fans, you'll also master a system that you can use to develop effective, affordable and easy-to-implement marketing plans for use with every campaign you do.

If you're frustrated by trying to figure out how to find qualified prospects – and instead want me to spoon-feed you the exact step-by-step process I use in my own business ...

If you're tired of wasting time and money pursuing people who want nothing to do with you – and want to get in front of the qualified, ready-to-buy prospects who are actively seeking what you offer ...

If you're fed up with battling for attention in a sea of competing advertising messages – and want to discover the simple 3-part process for staking your claim in the market ...

Order now to get instant access to this time-tested course.

Good sales,

Alex Mandossian, Creator 7-Step Action Plan

P.S.	Remember, with my 30-day unconditional money-back guarantee, you cannot lose.  Review the course at your leisure in the next 30 days. If you decide it's not right for you, simply request a refund.

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